M&T Clients have easy access to information and pertinent MMAS (Micro Marketing Analysis System) Census data. This is made possible by our Geomarketing software MMAS GIS (Geographic Information System), which is further brought to life by a digital map of the country.
Through MMAS GIS you can, in real time:
- access the database
- visualize the analysis sheets of each single operator or sales outlet
- extract files according to pre-defined parameters
- obtain the market research information for selected areas and zones.
Planning sales areas MMAS GIS enables graphically defining the sales areas, giving each of them a different colour for immediate recognition on the digital map.
This software function simplifies simulating organizational changes to your sales areas. It enables you to evaluate the impact on your general operations, your turnover, business potential offered by a sales territory, etc.
Geographic selections
Areas can be regions, districts, townships or postal code areas, and can be traced directly on the digital map or found in the database. This information can be used in many ways, for instance to create particular “micro-territories” for the assignment of sales areas; or for extracting files required for special processing; or to see an individual operator's file card; etc.
M&T designed and produced the MMAS GIS project in-house . The MMAS Database is for the exclusive use of Clients, with neither any limitations nor usage fees. It is based on a Client Server Platform, and has been designed to operate either locally, or through the Internet, with levels of access defined by user profile.
On the basis of the survey responses are built parameters, indicators and projections that allow us to obtain a value base, which can be tailored to the requirements and objectives of each Committee.
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