home who we are markets contacts    
           
 
  markets  
 
  home   markets \ automotive
 
 
   architects & design  
   food & beverage  
   luxury goods  
   automotive  
   cosmetics  
   electrics & electronics  
   chemists & health  
   hobby shop  
   plumbing & heating  
   surveys & ad hoc services  
     
     
     
     
 
 
Automotive
   
 
     

 

Auto repair & spare parts

Over the years, 8 complete editions of MMAS Censuses have been compiled, both in the Auto Repair Shop segment (a databank containing about 35,000 operators), as well as in the Spare Parts Dealers segment (a databank of 5,000 operators). In this databank, as in the majority of censuses, data are updated every four months, through the Revolving Panels methodology.
In this specific case, the profiles of two types of operator are gathered: Workshops Segment and Spare-Parts Dealers.

Database MMAS

Workshops Segment

main characters

 

classification of the business (Authorized workshop: marque; Independent workshop; Electrics repair shop; Concessionaire with repair shop (more than one marque); Showroom with repair shop; Body repair shop; Diesel specialist);
outside sign / marque;
business trend compared to previous year (growing / level / declining);size of operation: Number of workers; workshop area; number of hydraulic lifts; computer diagnostics

on job informations
 

type of vehicles repaired (cars, motorcycles, heavy vehicles, agricultural vehicles); type of oil used; average consumption of oil; servicing for vehicles; services to customers

commercials informations
 

product Brands used for the following goods (spontaneous declarations as well as in answer to interviewer's questions): Oils, Batteries, Spark plugs, Brake disks, Brake pads, Filters, Windshield wipers, Shock-absorbers, Belts, Water-pumps, Electronics, Climate control;
supplier (Spare-parts dealer: business name and province; Manufacturer's agent/ authorized dealer; Car manufacturer's official network; Other)

other informations
 

development courses attended, availability of PC, e-mail, web site

Spare-Parts Dealers

main characters

 

classification of business (Spare-parts dealers, Car accessories, Both); type (Mechanical, Electrical, Both); signs / marques /brands displayed on shop front /window;
business trend vs previous year (growing /stable /declining);
size of outlet: number of workers (inside dealership and outside agents). Areas of shop and store

on job informations
 

private customers as percent of total;
whether they also have repair shop

commercials informations
 

product brands carried for the following: Oil, Batteries, Spark plugs, Brake discs, Brake pads, Filters, Windscreen wiper blades, Shock-absorbers, Water pumps, Electronics, Climate control (Spontaneous declarations as well as answers to interviewer's questions);
or the same items: recording of other brands based on pre-defined lists (answers to interviewer's questions);
sales of workshop equipment;
recovery and disposal services;
hygiene products

other informations
 

availability of PC, e-mail, web site

References: Agip, Beta Utensili, Bosch Automotive, Erg Petroli, Federal Mogul, FL Italia, Hella, Il Giornale del Meccanico, Rhiag, Shell, SKF, SnapOnTools, Tenneco, UFI, USAG

 

Body repair shops

This is one of the most recent MMAS Censuses we have carried out. The first edition enabled us to identify some 16.000 operators , for each of which a profile was drawn up, principally with regard to the repair shop type /structure /size, and product lines /brands carried.

Database MMAS

The questionnaire used has typically surveyed the following points:

main characters

 

type of activity; details of vehicles (industrial, special; number of employees; painters and helpers;
bridge cranes and hydraulic lifts; covered area in sq.m; number of cars handled per week;
number of spray guns, principal make;
ovens, workbenches, rectifiers

on job informations
 

internal services (mechanical, electrical, tyres);
whether tied to an Insurance Agency, name of Agency;
whether tied to a car Fleet , name of fleet;
customer structure

commercials informations
 

brands of solvents , brands no longer used and reason why;
number of solvent sprayers, brand, principal brands of secondary products, reason for using the brand, dealer;
number of water-paint sprayers, brand, principal secondary product brands, reason for using certain brands of water-paint sprayers, suppliers;
whether member of a Buyer Group; if so, which
services offered: emergency service recovery truck, courtesy car;
spare parts: original as percentage of total;
electric tools: principal brands

other informations
 

whether has quality certification; if so, which;
whether interested in obtaining a quality certification;
whether intends to invest in equipment during next 12 months;
development courses attended, availability of PC, e-mail, web site

References: 3M, BASF, USI, Dupont, PPG, Sika, SIA, Biffignandi.